BOQ

Brad, $1.2M MRR sits in your phonebook.

Plus your own SEO. Plus your ad management. Plus a chatbot empire.

Built for Brad Poirier
8 May 2026  ·  OO

The list

You already won them once.

12,000

PT Corp installs over 6 years. Multi-year intent. Already trust your name.

Sarah K.James M.The Patel familyMike R.L. Tremblay Cogeco subscriber 2019Bell churn 2022Telus install 2024 Eastlink 2023Window-and-door shop, Smiths FallsFamily on Concession 4 Rogers cable 2021Execulink fibre 2025MDU - 28 units Accountant office+ 11,985 more

Your install van is the warmest acquisition channel in Canadian telecom. Nobody is using it.

Brad's edge

You already know the work.

22
Years Air Force COMS
Royal Canadian Air Force Communications. Carrier-grade discipline before PT Corp existed.
7
Carriers in your pipeline
Bell, Rogers, Telus, Cogeco, Execulink, Tbaytel, Eastlink. The ones that matter.
100%
Growth via word of mouth since 2019
No paid acquisition. Every PT Corp customer came from another PT Corp customer.

PT Corp built the trust. BOQ collects on it.

The competitive read

Your USPs hold up.

BOQ
42
/ 50
Bell
33
/ 50
Rogers
32
/ 50
✓ Local install crews, not subcontractors
✓ Same-day quote, not 5 business days
✓ No bundle traps, no $40 month-13 hike
✓ Real human, real number, on the install van
✓ Carrier-grade discipline, small-shop accountability
~ Coverage softer than Bell footprint
~ Bandwidth tier ceiling vs Rogers cable
✓ Chatbot quote, no phone tree

5 strong USPs validated. 2 softened. Bell and Rogers carry incumbent strengths we route around, not at.

The product

Four surfaces. One operator.

BOQ.ca public site
Sells the plans. Fibre-grade speed, ready to point a domain at, AI-search ready.
BOQ chatbot
Quotes the projects. FAQ, qualifies, books, takes a Stripe deposit, hands off to install.
Admin dashboard (yours)
Runs the business. Live leads, dispatch queue, revenue snapshot, churn signals.
Customer dashboard
Subscribers self-serve. Plan, bill, Wi-Fi, guest network toggle. 80% fewer support tickets.

All four built. All four live. Click through from the strat hub.

The differentiator

Bell makes you call.
We let you ask.

Tell our chatbot what you need. Get a real cost range in 60 seconds. Book the install if you like the number.

Residential FTTH
$850 - $1,200
Small commercial 3,000 sqft
$4,200 - $6,800
28-unit MDU retrofit
$15,000 - $22,000

Same chatbot does FAQ, qualifies, books, takes deposits, hands off. No other carrier has this.

The 7 ICPs

Who we sell to.

1
Family at home
B2C · no site · rural ON
MVP demo live
2
Small commercial <25k sqft
B2B · has site · town
MVP demo live
3
MDU developer
B2B · has site · multi-region
MVP demo live
4
Window-and-door shop
B2B · has site · town
MVP demo live
5
Accountant office
B2B · has site · town
MVP demo live
6
Cottage / second home
B2C · no site · rural ON
Phase 2
7
Farm / agri-tech
B2B · mixed · rural
Phase 2
+
2-axis overlay
B2B / B2C × site / no-site × geo
Sliced 7 ways

5 of 7 have live MVP demos already running on boq-icps.pages.dev. Phase 2 ICPs scoped, not yet built.

User journey

Cold to customer in 12 stages.

Live infographic. Every stage mapped to a surface, a metric, a dollar value.

Open full journey →

The math

Hockey stick. By design.

0 1.5k 3k 5k+ M1 M3 M6 M9 M12 5,400 550 Stream A: PT Corp install ramp Stream B: BOQ direct + reseller
550
Month 1 active clients
5,400
Month 12 active clients
$7.81M
Month 12 MRR

Two acquisition streams compound. Brad's install ramp 550 to 5,000 per month. BOQ direct 0 to 400. Numbers from financial-model-sensitivity.md.

12-month forecast

Play with the assumptions.

The hockey stick is one scenario. The interactive model lets you flex every input.

Drag install-ramp, churn, ARPU, reseller close-rate. Watch MRR rebuild live.

Base / aggressive / conservative cases pre-loaded.

Open the forecast

Sliders for install ramp, churn, ARPU, reseller mix. MRR + cumulative revenue + active subs all rebuild on input.

boq-forecast.pages.dev

Pull the levers yourself before next call.

Open forecast →

Pricing posture

10 models. Two we like.

1Tiered $1k / $1.5k / $2.5k recurring  primaryrecurring
2Hybrid white-label  fallbackrev share
3Flat-rate retainer $2k / mo$2k/mo
4Per-lead pay-on-results$80-150 / lead
5Setup + retainer$5k + $1.5k/mo
6Pure rev share10% MRR
7Per-install commission$50 / install
8Equity-for-build5-15%
9Bundle with PT Corp opsblended
10One-shot build, no ongoing$15-30k

Tier 1 protects margin and aligns incentives. Tier 2 keeps BOQ as Brad's product, OO as the engine room.

The funnel

One door in. Five doors up.

Audit / lead-magnet$200 - $500
Tier 1 chatbot - text only$1,000 / mo
Tier 2 + voice mode+ $500 / mo
Tier 3 + AI receptionist+ $1,500 / mo
Marketing upsells - SEO, ads, content$500 - $3,000 each

Audit qualifies the lead. Chatbot retains them. Upsells stack on top. Each step locks the next.

The killer feature

Click anything. Edit anything. Live.

Customer hovers their site. Every element they can change glows mustard on hover.
Click the headline. Type new copy. Live on the site in 2 seconds.
Click the hero image. Drag a new photo in. Cropped, optimised, deployed.
Click the CTA button. Change color, copy, destination. No designer, no ticket, no wait.
No other agency on this continent offers this. We built it. It runs in production already.

Open the demo - click around. It's live.

Open edit demo →

Self-service support

Customers chat with their site.

Customer, 11:47pm Wi-Fi password not working in the kid's room
BOQ chatbot Looks like channel congestion on the 2.4 band. I switched you to 5GHz on the back router. Try again - should be fine in 30 seconds.
Customer, 11:48pm works! thanks
80% of standard tickets close without a human ever seeing them.

Brad sleeps. Customer is happy. Support cost approaches zero.

The flywheel

PT Corp x BOQ x OO.

PT Corp
installs the fibre
→
BOQ
retains the customer
→
OO chatbot
upsells + supports
→
Marketing upsells
SEO, ads, content
→
Brad commission
recurring + referrals
→
More referrals
flywheel reseats

Three businesses, one operator, one trust layer.

Full diagram →

Brad as client

You earn while we deliver for you.

SEO retainer
$4k / mo
Across BOQ + PT Corp + 1 hybrid site. Local SEO, AI ranking, content engine, citation hygiene, monthly report.
Ad management
10% + 3%
10% of ad spend managed + 3% of closed-deal revenue. Skin in the game on both sides.
Empire flywheel
+ commission
Every BOQ chatbot client we close from your install pipeline kicks back to you. Recurring referral income.

Two-way street. We grow yours, you grow ours, the empire compounds.

Operational scaling

3 phases. 12 months. 85% net.

Phase 1
Months 1 to 3
  • 100% bot on tier-1 work
  • Donal + Tomas handle exceptions
  • 0 hires, 0 contractor cost
  • Test and tune the funnel
Phase 2
Months 4 to 6
  • Philippines support layer in
  • 1 to 2 PHP support pros
  • Bot still tier-1, humans tier-2
  • Volume scales without payroll bloat
Phase 3
Months 7 to 12
  • Senior PHP ops lead added
  • Brad's install crews fully integrated
  • Reseller stream at 30% of MRR
  • Margin holds through 5,400 clients
Net margin at full scale 85%

The receipts

Built before you said yes.

✓
ptcorp-orb.pages.dev · constellation hub live
✓
ptcorp-preview.pages.dev · built fibre site live
✓
38 BOQ matrix mocks across 7 ICPs
✓
7 strategy docs (scope, wedges, chatbot, reseller, more)
✓
v4 build: 30+ HTML files, 25+ docs
✓
10 architecture and flow diagrams
✓
3 user-journey infographics (cold-to-customer, support, MDU)
✓
boq-forecast.pages.dev · interactive 12-month model
✓
boq-edit-demo.pages.dev · element-highlight live
✓
Competitive matrix (BOQ vs Bell vs Rogers)
✓
ICP explorer + 5 live MVPs
✓
Docs hub + this 20-slide deck

Every link is live. Every doc is read-ready. boq-strat-hub.pages.dev opens the lot.

5 things we need from you

Five decisions.

  1. Brand direction TRUST, DISRUPTOR, or LOCAL HERO?
  2. Public site emphasis plans, coverage, or story?
  3. Chatbot input mode text, upload, or voice?
  4. Customer dashboard scope simple, power, or family?
  5. Launch market which Ontario town first?

Pick now or pick on the next call. Either way, we move when you do.

“

Brad, send 10 names by Friday.
We send them a link Monday.
We track conversions live.

Three asks. One week. Real numbers on the table by next call.

Donal + Tomas + Tony, Online Optimisers, 8 May 2026

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